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Most Efficient Homepage Designing Technique (Eyetrack III researchers notice)

| Posted in Web Design |

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While testing our participants' eye movements across several news homepage designs, Eyetrack III researchers noticed a common pattern: The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.

C-Infosoft Technologies | Professional and High Quality web design in Coimbatore, Chennai, Tirupur, Madurai, Trichy, Tiruvarur.

Depending on page layout, of course, this pattern can vary. The image above is a simplistic representation of the most common eye-movement pattern we noticed across multiple homepage designs. (In other words, don't take what you see above too seriously.)

Now also consider another Eyetrack observation: Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren't typically the entry point to a homepage. Text rules on the PC screen -- both in order viewed and in overall time spent looking at it.

A quick review of 25 large news websites -- here's a list of them -- reveals that 20 of them place the dominant homepage image in the upper left. (Most news sites have a consistent page design from day to day; they don't often vary the layout as a print newspaper would.)

We observed that with news homepages, readers' instincts are to first look at the flag/logo and top headlines in the upper left. The graphic below shows the zones of importance we formulated from the Eyetrack data. While each site is different, you might look at your own website and see what content you have in which zones.

C-Infosoft Technologies | Professional and High Quality web design in Coimbatore, Chennai, Tirupur, Madurai, Trichy, Tiruvarur.

[Read more on what Eyetrack III says about homepage layout here.]

  • Guest

    more often you will find the so named f-pattern…

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